About our Services
Product and revenue forecasting solutions are tailored to specific company needs, including applications that project sales and market penetration for a single product in one market, and global systems that support multiple products for multi-regional market entry. These custom applications are based on MS Excel and MS Access for easy access and use by the client. TDR and the client determine factors that drive the markets, such as patient and sales force populations, trends in incidence and prevalence for the disease/therapy class, expected competitor product entries, number of countries/markets served, time horizon of the forecast, and pricing/reimbursements. TDR provides additional insights to the product forecasting application through primary market research projects and other secondary data services.
The principals of TDR have developed market forecasts for products in preclinical, clinical development and post marketing environment and in virtually all therapeutic areas. These forecasts have been used to make strategic decisions regarding further product development and marketing programs, or to prioritize indications according to market potential and likelihood of success. These forecasts have also helped determine optimal locations of production facilities based on projected global and regional demand for products.
Example of a recent forecasting application developed by TDR
After a recent merger, a company engaged TDR to create a process to obtain information on the potential market opportunity of the acquired company's product portfolio in eighteen countries where the products were not previously marketed. In addition, these forecasts were added to an established portfolio cash flow model to guide strategic evaluations for development, regulatory and supply chain decisions.
A user-friendly, customized Excel-based template was created by TDR to provide consistent data inputs across all countries. Data obtained in the template included market share, price, package size ratio, sales and marketing expenses, and sampling requirements. The template also included all relevant background materials directly accessible within the Excel forecast application. Many elements, such as historical IMS MIDAS data, patent and licensing information, and product adoption curves were pre-programmed into drop down menus based on selected country and product combinations. All other materials, such as product profiles and positioning were embedded as links within the application for easy access.
The data obtained from the template was then consolidated into an MS Access database and formatted to fit the client's cash flow model. TDR performed the necessary modifications and additions to the client's cash flow model to analyze the product opportunities alongside the entire portfolio.
About Our Forecasting Staff
Yvonne Brill BS, MBA
President, Timely Data Resources
Yvonne Brill is the President and CEO of Timely Data Resources, a leading healthcare epidemiology
and market research consulting firm serving the pharmaceutical, biotech, and device
industries. Her career spans 25 years, including 14 years with Timely Data
Resources and 11 years in industry. Yvonne has interviewed thousands of physicians,
insurers, nurses, and consumers over the past decade to obtain their feedback on
new drugs, devices, and diagnostic tests. Some of the technologies she has
evaluated include inhalation drug delivery systems, short- and long-term implantable
drug delivery systems, electrotransport transdermal systems, novel injection systems,
interventional neuroradiology catheters, new cardiac imaging concepts, and genomic
tests/personalized medicine. Prior to consulting, Yvonne held management positions
at Pharmacyclics, Nycomed Salutar, and Syntex Pharmaceuticals in strategic development,
product management, marketing, new product development, and regulatory affairs.
Yvonne also worked as a basic research scientist for several years. Yvonne
holds a Bachelor's degree in Biology, a Masters in Business Administration, and
she has completed the UCLA Medical Marketing Program as well as the Healthcare Marketing
Management Development Program at Dartmouth's Tuck Business School.
Julie Tompkins BA, MBA
Senior Vice President, Timely Data Resources
Julie Tompkins is Senior Vice President of Timely Data Resources, and the founder of the primary market research side of TDR (formerly known as MedSearch). Julie's career in the pharmaceutical industry covers nearly 34 years, including 13 years at Syntex Corporation and 21 years in consulting. Julie worked in both research and marketing while at Syntex, first as an Analytical Research Chemist, and later as a Market Research Analyst, Manager of New Product Planning, and Manager of Market Analysis in the New Product Planning and Market Research departments. Like Yvonne Brill, Julie has interviewed thousands of respondents involved in many aspects of healthcare, including physicians, nurses, patients, pharmacists, and managed care decision makers. Julie has a Bachelor's degree in Human Biology from Stanford University and an MBA from Santa Clara University, and she has completed the UCLA Medical Marketing program. Since 2003, Julie has been a speaker on "Using Market Research to Optimize Product Planning, Development, and Marketing" at the semi-annual UC Extension course on "Bioscience Business and Marketing Essentials."
Diane Katzaman BS, MBA
Director of Market Analytics, Timely Data Resources
Diane Katzaman is a Director of Market Analytics at Timely Data Resources, a leading healthcare epidemiology and market research consulting firm. Her career spans 25 years, including 4 years with Timely Data Resources and 21 years in the telecommunications and healthcare industries. She has been responsible for strategic planning and product management for large companies such as General Electric and British Telecom, as well as young, start-up companies offering enterprise applications. Her contributions included revenue and product forecasting, and marketing research for these firms. Diane has interviewed hundreds of physicians, research scientists, and consumers over the past several years to obtain their feedback on new drugs, devices, and medical equipment. Diane has developed pharmaceutical forecasting applications for a variety of products and markets, analyzed secondary audit data for product planning and competitive tracking, and provided literature benchmarking analysis for development of publication plans. Diane’s areas of interest include dermatology, neurology, cardiology, non-invasive imaging, and medical delivery systems. Diane holds a Bachelor of Science degree and a Master's degree in Business Administration from the Wharton School of Business.
Michon Mahoney AA
Market Research Director, Timely Data Resources
Michon Mahoney has over 20 years industry experience in marketing, market research, new product planning, healthcare economics and forecasting at Syntex, Alza, and Johnson & Johnson. She also has over 15 years of experience analyzing market audit data and other secondary data sources. Her extensive experience includes working with many secondary sources, including IMS Sales, Medical and Prescription Audits (US); IMS Global Medical and Sales Audits (MIDAS), Pipeline databases, Wolters Kluwer and Verispan audits and databases, various oncology databases, pricing databases, and the services, databases and reports published by analyst services (DataMonitor, Decision Resources, Frost & Sullivan, etc.). Michon's secondary data experience coupled with her primary market research consulting experience will help you use data to best answer your research questions.