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Primary Market Research

Overview

Highly Experienced Staff

Our senior staff each has over 10 years of biopharmaceutical marketing research experience. In addition, these individuals each have 10 to 15 years of experience working in the pharmaceutical industry in research, new product development, marketing research, product management, regulatory affairs, and a variety of other positions. Senior staff members have advanced degrees in science and business, and regularly consult with one another to share expertise while working on projects. At Timely Data Resources, senior staff members are responsible for all stages of your market research project, including:

  • Proposal preparation
  • Study design
  • Data collection
  • Quality assurance
  • Data analysis
  • Reporting of results

Broad Range of Clients

We have conducted market research for many large and small traditional pharmaceutical companies, biotechnology companies, device manufacturers, and advertising agencies across the United States. For a list of our clients, please contact our main office at (831) 462-2510.

Extensive Experience With a Variety of Respondent Groups

We regularly conduct research with virtually every physician specialty recognized by the AMA. We also have extensive experience interviewing patients, including those who have multiple sclerosis, Parkinson’s disease, erectile dysfunction, cancer, diabetes, Lou Gehrig’s disease, and other debilitating conditions.

Insightful Researchers Who Understand Your Needs

Timely Data Resources staff has extensive experience working in management positions within the biopharmaceutical industry and a thorough understanding of the product development process. Our staff understands that effective research starts with a thorough understanding of the decisions being made by the client. Our industry expertise allows us to quickly understand your market research needs.

Attention to Economical and On-Time Delivery of Results

We recommend marketing research approaches that will achieve the intended goals in a cost-effective manner and we are committed to on-time completion of projects. We recognize that for our clients, bringing pharmaceutical products to market as quickly as possible is critical to success.

Creative Solutions to Unique Problems

During the past decade, a variety of new types of products have reached the market, including more self-injectable therapies, unique formulations and drug delivery systems, and products for conditions that have previously been viewed as untreatable. Timely Data Resources staff has utilized market research to identify creative programs and solutions that have enhanced the market acceptance of novel therapies.

Premier Service

Timely Data Resources staff is committed to quality and excellence. We pride ourselves on our clients’ confidence in our capabilities and integrity. Over 90% of our clients return year after year because they know that we will provide the highest quality research, resulting in actionable findings and creative solutions.

Services We Offer

TDR's market research staff provides customized market research solutions for every stage of product development. We are skilled in both primary and secondary market research techniques and in qualitative and quantitative methodologies. We have studied physicians, nurses, patients, pharmacists, wholesalers, thought leaders, researchers, formulary/insurer decision makers, and a variety of other healthcare respondent groups. The types of research services we provide are listed below.

Portfolio Assessment

  • Prioritization of products in portfolio according to value
  • Early identification of products that should be dropped from development
  • The most important issues facing the medical information on the web are accuracy of information, trustworthiness, and ease of finding information
  • Establishment of go/no-go criteria to facilitate development decisions
  • Assessment of competition
  • Identification of unmet needs in marketplace

New Product Development

  • Concept testing and optimization
  • Understanding customer (MD, nurse, patient, etc.) opinions
  • Competitor identification and assessment
  • Preliminary positioning strategy
  • Preliminary forecast development
  • Identification of key claims to pursue in Phase II/III clinical trials
  • Customer awareness of company, product, and competitors
  • Preliminary positioning strategy
  • Market conditioning/establishing need for new product
  • Publication planning

Pre-Launch/Launch Planning

  • Name testing
  • Pricing strategy
  • Product positioning
  • Product packaging assessment
  • Development of patient training materials
  • Assessment of formulary/insurer decision-maker opinions
  • Message development
  • Customer segmentation and profiling
  • Advertising/promotion testing
  • Forecasting
  • Tracking of customer awareness and opinions

Post-Launch Tracking

  • Awareness, attitudes, trial, and usage studies
  • Customer satisfaction
  • Forecast adjustment
  • Identification of line extension opportunities (new indications, formulations, packages, etc.)

About Our Primary Market Research Staff

Yvonne Brill   BS, MBA

President, Timely Data Resources

Yvonne Brill is the President and CEO of Timely Data Resources, a leading healthcare epidemiology and market research consulting firm serving the pharmaceutical, biotech, and device industries.  Her career spans 25 years, including 14 years with Timely Data Resources and 11 years in industry.  Yvonne has interviewed thousands of physicians, insurers, nurses, and consumers over the past decade to obtain their feedback on new drugs, devices, and diagnostic tests.  Some of the technologies she has evaluated include inhalation drug delivery systems, short- and long-term implantable drug delivery systems, electrotransport transdermal systems, novel injection systems, interventional neuroradiology catheters, new cardiac imaging concepts, and genomic tests/personalized medicine.  Prior to consulting, Yvonne held management positions at Pharmacyclics, Nycomed Salutar, and Syntex Pharmaceuticals in strategic development, product management, marketing, new product development, and regulatory affairs.  Yvonne also worked as a basic research scientist for several years.  Yvonne holds a Bachelor's degree in Biology, a Masters in Business Administration, and she has completed the UCLA Medical Marketing Program as well as the Healthcare Marketing Management Development Program at Dartmouth's Tuck Business School.

Julie Tompkins   BA, MBA

Senior Vice President, Timely Data Resources

Julie Tompkins is Senior Vice President of Timely Data Resources, and the founder of the primary market research side of TDR (formerly known as MedSearch). Julie's career in the pharmaceutical industry covers nearly 34 years, including 13 years at Syntex Corporation and 21 years in consulting. Julie worked in both research and marketing while at Syntex, first as an Analytical Research Chemist, and later as a Market Research Analyst, Manager of New Product Planning, and Manager of Market Analysis in the New Product Planning and Market Research departments. Like Yvonne Brill, Julie has interviewed thousands of respondents involved in many aspects of healthcare, including physicians, nurses, patients, pharmacists, and managed care decision makers. Julie has a Bachelor's degree in Human Biology from Stanford University and an MBA from Santa Clara University, and she has completed the UCLA Medical Marketing program. Since 2003, Julie has been a speaker on "Using Market Research to Optimize Product Planning, Development, and Marketing" at the semi-annual UC Extension course on "Bioscience Business and Marketing Essentials."

Diane Katzaman   BS, MBA

Director of Market Analytics, Timely Data Resources

Diane Katzaman is a Director of Market Analytics at Timely Data Resources, a leading healthcare epidemiology and market research consulting firm. Her career spans 25 years, including 4 years with Timely Data Resources and 21 years in the telecommunications and healthcare industries. She has been responsible for strategic planning and product management for large companies such as General Electric and British Telecom, as well as young, start-up companies offering enterprise applications. Her contributions included revenue and product forecasting, and marketing research for these firms. Diane has interviewed hundreds of physicians, research scientists, and consumers over the past several years to obtain their feedback on new drugs, devices, and medical equipment. Diane has developed pharmaceutical forecasting applications for a variety of products and markets, analyzed secondary audit data for product planning and competitive tracking, and provided literature benchmarking analysis for development of publication plans. Diane’s areas of interest include dermatology, neurology, cardiology, non-invasive imaging, and medical delivery systems. Diane holds a Bachelor of Science degree and a Master's degree in Business Administration from the Wharton School of Business.

Michon Mahoney   AA

Market Research Director, Timely Data Resources

Michon Mahoney has over 20 years industry experience in marketing, market research, new product planning, healthcare economics and forecasting at Syntex, Alza, and Johnson & Johnson. She also has over 15 years of experience analyzing market audit data and other secondary data sources. Her extensive experience includes working with many secondary sources, including IMS Sales, Medical and Prescription Audits (US); IMS Global Medical and Sales Audits (MIDAS), Pipeline databases, Wolters Kluwer and Verispan audits and databases, various oncology databases, pricing databases, and the services, databases and reports published by analyst services (DataMonitor, Decision Resources, Frost & Sullivan, etc.). Michon's secondary data experience coupled with her primary market research consulting experience will help you use data to best answer your research questions.